Vodafone Business, T\u00fcrkiye\u2019nin \u00f6nde gelen perakende markalar\u0131yla hayata ge\u00e7irdi\u011fi i\u015f birlikleriyle ma\u011fazalar\u0131 veriyle y\u00f6netilen, m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan dijital yap\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. 5G destekli ba\u011flant\u0131 altyap\u0131s\u0131, IoT \u00e7\u00f6z\u00fcmleri ve veri analiti\u011fini bir araya getiren Vodafone Business, Ipekyol, Penti ve Yarg\u0131c\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi projelerle perakende sekt\u00f6r\u00fcnde d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z kazanmas\u0131na katk\u0131 sa\u011fl\u0131yor.<\/p>\n
Perakende sekt\u00f6r\u00fcn\u00fcn yaln\u0131zca sat\u0131\u015f\u0131n ger\u00e7ekle\u015fti\u011fi bir alan de\u011fil; verinin \u00fcretildi\u011fi, m\u00fc\u015fteri deneyiminin anl\u0131k olarak y\u00f6netildi\u011fi, deneyimin u\u00e7tan uca y\u00f6netildi\u011fi ve kararlar\u0131n ger\u00e7ek zamanl\u0131 al\u0131nd\u0131\u011f\u0131 bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirten\u00a0Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u00d6zlem Kestio\u011flu<\/strong>, \u201c5G, IoT ve veri analiti\u011finin birlikte kullan\u0131m\u0131 sayesinde ma\u011fazalar; veriye dayal\u0131 karar alma s\u00fcre\u00e7lerinin merkezine yerle\u015firken, operasyonel verimlilik ve m\u00fc\u015fteri memnuniyetinde de \u00f6nemli art\u0131\u015flar sa\u011flan\u0131yor. E-ticaret hacmindeki b\u00fcy\u00fcmeye ra\u011fmen sat\u0131\u015flar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc h\u00e2l\u00e2 fiziksel ma\u011fazalarda ger\u00e7ekle\u015fiyor. Bu da ma\u011fazalar\u0131n rol\u00fcn\u00fc ortadan kald\u0131rmak yerine yeniden tan\u0131ml\u0131yor: ma\u011fazalar art\u0131k veri \u00fcreten ve deneyim y\u00f6neten merkezlere d\u00f6n\u00fc\u015f\u00fcyor.\u201d dedi.\u00a0<\/p>\n Vodafone Business\u2019\u0131n bu d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00fc\u00e7 temel katmanda ele ald\u0131\u011f\u0131n\u0131 ifade eden Kestio\u011flu, a\u00e7\u0131klamas\u0131na \u015f\u00f6yle devam etti: \u201cD\u00f6n\u00fc\u015f\u00fcm\u00fc g\u00fc\u00e7l\u00fc ve kesintisiz ba\u011flant\u0131 altyap\u0131s\u0131, bu altyap\u0131 \u00fczerinde \u00e7al\u0131\u015fan IoT ve dijital \u00e7\u00f6z\u00fcmler ve t\u00fcm s\u00fcreci kapsayan u\u00e7tan uca servis modeli yakla\u015f\u0131m\u0131m\u0131zla ger\u00e7ekle\u015ftiriyoruz. Bu sayede i\u015fletmeler yaln\u0131zca teknolojiye de\u011fil, do\u011frudan i\u015f sonu\u00e7lar\u0131na odaklanan bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine dahil oluyor. Ipekyol, Penti ve Yarg\u0131c\u0131 ile hayata ge\u00e7irdi\u011fimiz projeler, ma\u011fazalar\u0131n veriyle y\u00f6netilen, ba\u011flant\u0131yla g\u00fc\u00e7lenen ve m\u00fc\u015fteri deneyimini merkeze alan yap\u0131lara d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc somut olarak ortaya koyuyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde fiziksel ma\u011fazalar\u0131n rol\u00fc daha da g\u00fc\u00e7lenecek. Ancak bu ma\u011fazalar art\u0131k yaln\u0131zca sat\u0131\u015f noktalar\u0131 de\u011fil, ayn\u0131 zamanda veri \u00fcreten ve deneyim y\u00f6neten merkezler olacak. Biz de Vodafone Business olarak, i\u015f ortaklar\u0131m\u0131zla birlikte bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olmaya devam edece\u011fiz.\u201d<\/p>\n Ipekyol: Kesintisiz ba\u011flant\u0131 ile operasyonel verimlilik artt\u0131<\/strong><\/p>\n Ipekyol ma\u011fazalar\u0131nda kurulan g\u00fc\u00e7l\u00fc ba\u011flant\u0131 altyap\u0131s\u0131 sayesinde ma\u011faza i\u00e7indeki t\u00fcm dijital sistemlerin kesintisiz \u00e7al\u0131\u015fmas\u0131 sa\u011fland\u0131. Stok y\u00f6netiminden kasa s\u00fcre\u00e7lerine, m\u00fc\u015fteri etkile\u015fiminden kampanya y\u00f6netimine kadar t\u00fcm operasyonlarda veri ak\u0131\u015f\u0131 s\u00fcrekli ve g\u00fcvenilir hale getirildi. Bu yap\u0131, ma\u011faza performans\u0131n\u0131n art\u0131r\u0131lmas\u0131na ve m\u00fc\u015fteri deneyiminin iyile\u015ftirilmesine do\u011frudan katk\u0131 sa\u011flad\u0131.<\/p>\n Vodafone Business i\u015f birli\u011fiyle hayata ge\u00e7irilen 5G ve IoT tabanl\u0131 altyap\u0131n\u0131n, ma\u011fazalarda operasyonel verimlili\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131na dikkat \u00e7eken\u00a0Ipekyol Group IT Direkt\u00f6r\u00fc Tar\u0131k Zengin\u00a0<\/strong>\u015funlar\u0131 s\u00f6yledi: \u201cPerakende sekt\u00f6r\u00fcnde teknoloji art\u0131k yaln\u0131zca operasyonlar\u0131 destekleyen bir unsur de\u011fil, ayn\u0131 zamanda m\u00fc\u015fteri deneyimini yeniden tan\u0131mlayan stratejik bir kald\u0131ra\u00e7 haline geldi. Ger\u00e7ek zamanl\u0131 stok takibi, kesintisiz ba\u011flant\u0131 sayesinde sorunsuz kasa s\u00fcre\u00e7leri ve veriye dayal\u0131 karar alma mekanizmalar\u0131, hem maliyetlerimizi optimize etmemizi hem de tedarik zincirimizi daha etkin y\u00f6netmemizi sa\u011fl\u0131yor. Bu d\u00f6n\u00fc\u015f\u00fcm, m\u00fc\u015fterilerimize daha h\u0131zl\u0131 ve kesintisiz bir al\u0131\u015fveri\u015f deneyimi sunarken, Ipekyol Group olarak perakende sekt\u00f6r\u00fcnde veri odakl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin \u00f6nc\u00fclerinden biri olmam\u0131za katk\u0131 sa\u011fl\u0131yor.\u201d<\/p>\n Penti: Enerji y\u00f6netimi dijitalle\u015fmenin par\u00e7as\u0131 oldu<\/strong><\/p>\n Penti ile ger\u00e7ekle\u015ftirilen i\u015f birli\u011finde, ba\u011flant\u0131 altyap\u0131s\u0131n\u0131n \u00f6tesine ge\u00e7ilerek enerji y\u00f6netimi de d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir par\u00e7as\u0131 haline getirildi. Vodafone Business\u2019\u0131n 5G destekli altyap\u0131s\u0131 ve Red Enerji \u00e7\u00f6z\u00fcm\u00fc ile ma\u011fazalar\u0131n enerji t\u00fcketimi anl\u0131k olarak izlenebilir ve y\u00f6netilebilir hale geldi. Bu sayede enerji verimlili\u011fi sa\u011flan\u0131rken maliyetler optimize edildi ve s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine katk\u0131 sunuldu.<\/p>\n Penti<\/strong>\u00a0<\/strong>CHRO & COO\u2019su Selim Arda \u00dc\u00e7er<\/strong>\u00a0ise konuyla ilgili \u015funlar\u0131 s\u00f6yledi: \u201cPenti\u2019de bizim i\u00e7in ma\u011fazac\u0131l\u0131k, \u00fcr\u00fcnlerimizi misafirlerimizle bulu\u015fturdu\u011fumuz alanlar olmas\u0131n\u0131n yan\u0131 s\u0131ra ayn\u0131 zamanda iyi hissettiren bir deneyim alan\u0131n\u0131 da ifade ediyor. Vodafone Business ile hayata ge\u00e7irdi\u011fimiz bu i\u015f birli\u011fi sayesinde 5G destekli altyap\u0131 ve ak\u0131ll\u0131 \u00e7\u00f6z\u00fcmlerle ma\u011fazalar\u0131m\u0131z\u0131 daha verimli, s\u00fcrd\u00fcr\u00fclebilir ve m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan yap\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.\u201d<\/p>\n Yarg\u0131c\u0131: Ma\u011faza i\u00e7i deneyim veriye d\u00f6n\u00fc\u015ft\u00fc<\/strong><\/p>\n Vodafone Business ile hayata ge\u00e7irilen proje kapsam\u0131nda Yarg\u0131c\u0131 ma\u011fazalar\u0131, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131n anl\u0131k olarak analiz edilebildi\u011fi yap\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. 5G destekli ba\u011flant\u0131 ve IoT \u00e7\u00f6z\u00fcmleri sayesinde ma\u011faza i\u00e7i yo\u011funluk, m\u00fc\u015fteri ak\u0131\u015f\u0131 ve ziyaret\u00e7i davran\u0131\u015flar\u0131 \u00f6l\u00e7\u00fclebilir hale geldi. Bu sayede ma\u011faza i\u00e7i yerle\u015fimden operasyonel planlamaya kadar bir\u00e7ok alanda veriye dayal\u0131 karar alma m\u00fcmk\u00fcn hale geldi.<\/p>\n Yarg\u0131c\u0131 Pazarlama ve E-ticaret Direkt\u00f6r\u00fc Erdem Aklan<\/strong>\u00a0ise konuyla ilgili \u015funlar\u0131 s\u00f6yledi: \u201cPerakendede bug\u00fcne kadar a\u011f\u0131rl\u0131kl\u0131 olarak sat\u0131\u015f verisi \u00fczerinden karar al\u0131yorduk. Ancak sat\u0131\u015f verisi, m\u00fc\u015fterinin ma\u011faza i\u00e7indeki yolculu\u011funu ve ger\u00e7ek ilgisini anlamak i\u00e7in tek ba\u015f\u0131na yeterli de\u011fil. Vodafone Business ile hayata ge\u00e7irdi\u011fimiz bu proje sayesinde, art\u0131k sat\u0131\u015f verisinden davran\u0131\u015f verisine ge\u00e7i\u015f yap\u0131yoruz.\u00a0M\u00fc\u015fterinin ma\u011fazada nerede vakit ge\u00e7irdi\u011fini, hangi \u00fcr\u00fcnlere ilgi g\u00f6sterdi\u011fini ve nas\u0131l bir etkile\u015fim kurdu\u011funu \u00fcr\u00fcn ve reyon baz\u0131nda \u00f6l\u00e7\u00fcmleyebiliyoruz. Bu da bize yaln\u0131zca neyin sat\u0131ld\u0131\u011f\u0131n\u0131 de\u011fil, neden sat\u0131ld\u0131\u011f\u0131n\u0131 anlama imk\u00e2n\u0131 sunuyor.\u00a0Bu i\u015f birli\u011fini Yarg\u0131c\u0131 ma\u011fazac\u0131l\u0131k d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in bir ad\u0131m olarak g\u00f6r\u00fcyoruz. Vodafone Business\u2019\u0131n g\u00fc\u00e7l\u00fc ba\u011flant\u0131 altyap\u0131s\u0131 ve \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131 sayesinde ma\u011fazalar\u0131m\u0131z\u0131 ger\u00e7ek zamanl\u0131 i\u00e7g\u00f6r\u00fc \u00fcreten yap\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. Bu yakla\u015f\u0131m\u0131n, m\u00fc\u015fteri deneyimini s\u00fcrekli geli\u015ftirme vizyonumuzda \u00f6nemli bir rol oynayaca\u011f\u0131na inan\u0131yoruz.\u201d\u00a0<\/p>\n Perakende sekt\u00f6r\u00fcnde veriyle \u00e7al\u0131\u015fan ma\u011faza d\u00f6nemi<\/strong><\/p>\n Vodafone Business\u2019\u0131n hayata ge\u00e7irdi\u011fi bu projeler, fiziksel ma\u011fazalar\u0131n yaln\u0131zca sat\u0131\u015f noktas\u0131 olmaktan \u00e7\u0131karak, veriyle \u00e7al\u0131\u015fan ve m\u00fc\u015fteri deneyimini merkeze alan yap\u0131lara d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koyuyor. 5G ile birlikte daha fazla verinin, daha h\u0131zl\u0131 ve g\u00fcvenli bir \u015fekilde y\u00f6netilebildi\u011fi bu yeni d\u00f6nemde, perakende sekt\u00f6r\u00fc de teknolojiyle birlikte yeniden \u015fekilleniyor. Vodafone Business, i\u015f ortaklar\u0131yla birlikte bu d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131rmaya ve perakende sekt\u00f6r\u00fcnde yeni nesil i\u015f modellerinin yayg\u0131nla\u015fmas\u0131na katk\u0131 sa\u011flamaya devam ediyor.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Vodafone Business, T\u00fcrkiye\u2019nin \u00f6nde gelen perakende markalar\u0131yla hayata ge\u00e7irdi\u011fi i\u015f birlikleriyle ma\u011fazalar\u0131 veriyle y\u00f6netilen, m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan dijital yap\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":5408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/5407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5407"}],"version-history":[{"count":1,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/5407\/revisions"}],"predecessor-version":[{"id":5409,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/5407\/revisions\/5409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/media\/5408"}],"wp:attachment":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}