\u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. S\u00fcleyman \u0130rvan, Google’\u0131n bir\u00e7ok \u00fclkede ge\u00e7en y\u0131l uygulamaya soktu\u011fu ve 7 Mart 2026 itibar\u0131yla T\u00fcrkiye’de de tam kapasiteyle kullan\u0131ma sundu\u011fu\u00a0“AI Bak\u0131\u015f\u0131” (AI Modu)\u00a0\u00f6zelli\u011fini de\u011ferlendirdi.<\/p>\n
Arama motorundan i\u00e7erik \u00fcreticisine<\/strong><\/p>\n \u015eimdiye kadar arama motoru olarak \u00e7al\u0131\u015fan Google\u2019\u0131n, kullan\u0131c\u0131lar\u0131 ilgili haber sitelerine y\u00f6nlendirirken; yeni uygulamayla birlikte art\u0131k bilgiyi bizzat \u00f6zetleyerek sundu\u011funu dile getiren Prof. Dr. \u0130rvan, \u201cBen Google\u2019\u0131 d\u00fcnyan\u0131n en b\u00fcy\u00fck medyas\u0131 olarak tan\u0131ml\u0131yordum. \u00c7\u00fcnk\u00fc medya kurulu\u015flar\u0131n\u0131n i\u00e7erikleri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Google \u00fczerinden da\u011f\u0131t\u0131l\u0131yordu ancak art\u0131k platformun internet trafi\u011fini sadece y\u00f6nlendirme yapmaktan \u00e7\u0131k\u0131p do\u011frudan i\u00e7erik \u00fcreten bir konuma ge\u00e7ti\u011fini g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n Prof. Dr. \u0130rvan, Google\u2019\u0131n medya kurulu\u015flar\u0131n\u0131n \u00fcrettikleri \u00f6zg\u00fcn i\u00e7erikleri ve haberleri “bedava” kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n “S\u0131f\u0131r t\u0131klama” d\u00f6nemi<\/strong><\/p>\n Google AI uygulamas\u0131n\u0131n kullan\u0131c\u0131lar\u0131n sorular\u0131na do\u011frudan arama sayfas\u0131nda yan\u0131t verdi\u011fi i\u00e7in haber sitelerine giden trafi\u011fin ciddi oranda azalaca\u011f\u0131 kayg\u0131s\u0131n\u0131n s\u00f6z konusu oldu\u011funu s\u00f6yleyen Prof. Dr. \u0130rvan, \u201c\u0130ngiltere gibi \u00fclkelerde yap\u0131lan ara\u015ft\u0131rmalar\u0131n, bu “s\u0131f\u0131r t\u0131klama” modelinin yarataca\u011f\u0131 etkileri \u015f\u00f6yle \u00f6zetliyor; Kullan\u0131c\u0131lar\u0131n y\u00fczde 60\u2019\u0131 cevab\u0131 Google sayfas\u0131nda buldu\u011fu i\u00e7in ba\u015fka hi\u00e7bir siteye t\u0131klamadan aramay\u0131 sonland\u0131r\u0131yor. \u0130ngiltere\u2019de internet trafi\u011fi art\u0131\u015f h\u0131z\u0131 %26,3\u2019ten %3,7\u2019ye gerilemi\u015f durumda.\u201d diye konu\u015ftu.<\/p>\n Dijital gazetecili\u011fin gelir modeli sars\u0131l\u0131yor<\/strong><\/p>\n Prof. Dr. S\u00fcleyman \u0130rvan, T\u00fcrkiye\u2019de \u015fimdiye kadar haber sitelerinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde t\u0131klamaya ve Google reklamlar\u0131ndan pay almaya dayal\u0131 bir gelir modeline sahip olduklar\u0131n\u0131, ABD\u2019deki ve Avrupa \u00fclkelerindeki gibi dijital aboneli\u011fe dayal\u0131 bir gelir modelini yerle\u015ftiremediklerini dile getirerek, bu gelir modelinin yeni d\u00f6nemde k\u00f6kten sars\u0131laca\u011f\u0131n\u0131 ve i\u015flemez hale gelece\u011fini vurgulad\u0131.<\/p>\n Google AI uygulamas\u0131n\u0131n yayg\u0131nla\u015fmas\u0131\u00a0sonras\u0131nda internet trafi\u011finin en az y\u00fczde 50 oranda azalmas\u0131n\u0131n s\u00f6z konusu oldu\u011funu belirten Prof. Dr. \u0130rvan, bu durumun gazetecili\u011fi \u00e7ok ciddi bir krize sokaca\u011f\u0131n\u0131 ifade etti.<\/p>\n \u201cHaber siteleri zaten zar zor ayakta duruyordu. Reklam gelirlerindeki d\u00fc\u015f\u00fc\u015fle birlikte kapanma noktas\u0131na gelebilirler\u201d diyen Prof. Dr. S\u00fcleyman \u0130rvan, ge\u00e7en y\u0131l Google algoritmas\u0131ndaki de\u011fi\u015fikliklerle krize giren Duvar gazetesi \u00f6rne\u011fini unutmamam\u0131z gerekti\u011fini s\u00f6yledi. \u00a0<\/p>\n Google medya kurulu\u015flar\u0131na telif \u00f6demelidir\u00a0<\/strong><\/p>\n T\u00fcrkiye’de gazetecili\u011fin “yok olma s\u00fcrecine” girmemesi i\u00e7in d\u00fcnyadaki iyi \u00f6rneklere bak\u0131lmas\u0131 gerekti\u011fini kaydeden Prof. Dr. S\u00fcleyman \u0130rvan, yap\u0131lmas\u0131 gerekenleri \u015f\u00f6yle s\u0131ralad\u0131:<\/p>\n \u201cGoogle AI’n\u0131n haber i\u00e7eriklerini izinsiz ve bedelsiz kullanmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmeli, Google medya kurulu\u015flar\u0131na telif \u00f6demelidir. Bunun i\u00e7in T\u00fcrkiye\u2019nin bir an \u00f6nce Google ile masaya oturmas\u0131 gerekir. Bunun d\u00fcnyada \u00f6rnekleri var. \u0130kinci olarak, medya kurulu\u015flar\u0131 s\u00fcrd\u00fcr\u00fclebilir bir gelir kayna\u011f\u0131 olu\u015fturmak i\u00e7in \u00fccretli abonelik uygulamas\u0131na ge\u00e7meliler. Tabii ki bunu yapt\u0131klar\u0131nda SEO habercili\u011fi gibi, t\u0131k habercili\u011fi gibi sa\u00e7mal\u0131klar\u0131 bir kenara b\u0131rak\u0131p \u00f6zg\u00fcn ve kaliteli habercilik yapmal\u0131lar.\u201d<\/p>\n Resmi ilan yay\u0131mlama kriterleri g\u00f6zden ge\u00e7irilmeli<\/strong><\/p>\n Prof. Dr. S\u00fcleyman \u0130rvan, gazetecilik meslek \u00f6rg\u00fctlerinin bu s\u00fcre\u00e7te daha aktif rol almas\u0131 gerekti\u011fini belirterek, mevcut yap\u0131n\u0131n bu haliyle s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n \u201c2022 y\u0131l\u0131ndan bu yana, kriterleri kar\u015f\u0131layan \u00f6zellikle yerel haber sitelerini resmi ilanlarla destekleyen Bas\u0131n \u0130lan Kurumu\u2019nun da kriterlerinde bu yeni geli\u015fmeyi dikkate alarak revizyona gitmesinde fayda var\u201d diyen Prof. Dr. S\u00fcleyman \u0130rvan, bu yap\u0131lmad\u0131\u011f\u0131 takdirde internet trafi\u011finde ya\u015fanacak d\u00fc\u015f\u00fc\u015f nedeniyle yerel haber sitelerinin k\u0131sa s\u00fcrede kriterleri kar\u015f\u0131layamaz noktaya geleceklerini savundu<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof.<\/p>\n","protected":false},"author":1,"featured_media":3302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3301"}],"version-history":[{"count":1,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3301\/revisions"}],"predecessor-version":[{"id":3303,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3301\/revisions\/3303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/media\/3302"}],"wp:attachment":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}