{"id":3238,"date":"2026-03-18T10:32:15","date_gmt":"2026-03-18T07:32:15","guid":{"rendered":"https:\/\/ekonomievreni.com\/?p=3238"},"modified":"2026-03-18T10:32:17","modified_gmt":"2026-03-18T07:32:17","slug":"man-truck-bustan-avrupa-servis-agina-300-milyon-euroluk-yatirim","status":"publish","type":"post","link":"https:\/\/ekonomievreni.com\/?p=3238","title":{"rendered":"MAN Truck &amp; Bus\u2019tan  Avrupa servis a\u011f\u0131na 300 milyon Euro\u2019luk yat\u0131r\u0131m"},"content":{"rendered":"<p> <strong>MAN Truck &amp; Bus, Avrupa genelinde servis a\u011f\u0131n\u0131 b\u00fcy\u00fctmek ve modernize etmek i\u00e7in 300 milyon Euro\u2019luk yat\u0131r\u0131m program\u0131n\u0131 hayata ge\u00e7iriyor. MAN tarihinin Avrupa servis a\u011f\u0131na y\u00f6nelik en b\u00fcy\u00fck yat\u0131r\u0131m program\u0131nda b\u00fct\u00e7enin \u00fc\u00e7te biri e-mobilite, dijitalle\u015fme ve hizmet kalitesinin geli\u015ftirilmesine ayr\u0131ld\u0131. Bu yat\u0131r\u0131mla birlikte m\u00fc\u015fterilerin servis noktalar\u0131na eri\u015fim s\u00fcrelerinin k\u0131salt\u0131lmas\u0131 ve hizmet standartlar\u0131n\u0131n Avrupa genelinde en \u00fcst seviyeye ta\u015f\u0131nmas\u0131 hedefleniyor.<\/strong><\/p>\n<p><strong>\u00a0MAN, bu yat\u0131r\u0131m program\u0131 kapsam\u0131nda stratejik bir pazar olarak g\u00f6rd\u00fc\u011f\u00fc T\u00fcrkiye\u2019de ise servis altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla yakla\u015f\u0131k 8 milyon Euro tutar\u0131nda bir yat\u0131r\u0131m yapacak.\u00a0<\/strong><\/p>\n<p>MAN Truck &amp; Bus SE, Avrupa genelindeki sat\u0131\u015f ve servis ekosistemini g\u00fc\u00e7lendirmek amac\u0131yla kapsaml\u0131 bir yat\u0131r\u0131m \u00e7al\u0131\u015fmas\u0131 a\u00e7\u0131klad\u0131. 2030 y\u0131l\u0131na kadar tamamlanacak 300 milyon Euro\u2019luk bu program; yeni merkezlerin in\u015fas\u0131ndan mevcut lokasyonlar\u0131n teknolojik modernizasyonuna, b\u00f6lgesel eri\u015filebilirli\u011fin optimize edilmesinden servis kalitesinin daha da y\u00fckseltilmesi ve a\u011f\u0131n elektrikli mobiliteye tam uyumuna kadar geni\u015f bir alan\u0131 kaps\u0131yor.<\/p>\n<p>Y\u0131l ba\u015f\u0131nda duyurulan \u201cMAN2030+\u201d program\u0131yla maliyet verimlili\u011fini art\u0131ran MAN, elde edilen kaynakla da b\u00fcy\u00fcme ve inovasyon alanlar\u0131nda daha g\u00fc\u00e7l\u00fc yat\u0131r\u0131mlar ger\u00e7ekle\u015ftiriyor. Avrupa genelinde yakla\u015f\u0131k 1.200 lokasyonda 7.000 ki\u015filik dev bir ekiple hizmet veren MAN, m\u00fc\u015fterilerine 7 g\u00fcn\u00fc 24 saat kesintisiz destek sunuyor. Ayr\u0131ca 2.000\u2019den fazla servis merkezi ve i\u015f orta\u011f\u0131, MAN Mobile24 ar\u0131za ve mobilite hizmeti arac\u0131l\u0131\u011f\u0131yla da m\u00fc\u015fterileri i\u00e7in operasyonel devaml\u0131l\u0131k sa\u011fl\u0131yor.<\/p>\n<p><strong>MAN\u2019dan, T\u00fcrkiye\u2019deki servis a\u011f\u0131na\u00a08 milyon Euro\u2019luk\u00a0yat\u0131r\u0131m<\/strong><\/p>\n<p>MAN\u2019\u0131n T\u00fcrkiye\u2019deki servis ve sat\u0131\u015f a\u011f\u0131 ise bu stratejik yat\u0131r\u0131m program\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. MAN\u2019\u0131n halihaz\u0131rda T\u00fcrkiye genelindeki 33 adet servis ve sat\u0131\u015f noktas\u0131nda yakla\u015f\u0131k 1000 \u00e7al\u0131\u015fan g\u00f6rev yap\u0131yor.\u00a0<\/p>\n<p>MAN, Avrupa\u2019daki yat\u0131r\u0131m ata\u011f\u0131 kapsam\u0131nda T\u00fcrkiye\u2019de yakla\u015f\u0131k 8 milyon Euro tutar\u0131nda servis yat\u0131r\u0131m\u0131 yapmay\u0131 planl\u0131yor. Bu yat\u0131r\u0131mla Marmara, Ege ve G\u00fcneydo\u011fu Anadolu gibi T\u00fcrkiye\u2019nin farkl\u0131 b\u00f6lgelerinde yeni servis noktalar\u0131n\u0131n devreye al\u0131nmas\u0131 hedefleniyor.<\/p>\n<p><strong>Friedrich Baumann: \u201cG\u00fc\u00e7l\u00fc marka, g\u00fc\u00e7l\u00fc servis a\u011f\u0131 gerektirir\u201d<\/strong><\/p>\n<p>MAN Sat\u0131\u015f ve M\u00fc\u015fteri \u00c7\u00f6z\u00fcmleri Y\u00f6netim Kurulu \u00dcyesi\u00a0Friedrich Baumann, \u015firketin yeni servis yat\u0131r\u0131mlar\u0131yla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>\u201cG\u00fc\u00e7l\u00fc bir marka, g\u00fc\u00e7l\u00fc bir hizmet a\u011f\u0131na ihtiya\u00e7 duyar. Biz buna sahibiz ve \u015fimdi bunu daha da ileri ta\u015f\u0131yoruz. Sat\u0131\u015f ekiplerimizin yan\u0131 s\u0131ra servislerimiz de m\u00fc\u015fterilerimiz i\u00e7in markam\u0131z\u0131n en \u00f6nemli temsilcileridir. Bu a\u011f\u0131 daha da geni\u015fletmek i\u00e7in \u00f6n\u00fcm\u00fczdeki y\u0131llarda bu alana yo\u011fun yat\u0131r\u0131m yapaca\u011f\u0131z. \u00dcr\u00fcn, hizmet ve kaliteyi bir araya getiren yakla\u015f\u0131m\u0131m\u0131z, yeni rakiplerin ortaya \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nemde bizi daha da farkl\u0131la\u015ft\u0131racak. Amac\u0131m\u0131z, s\u00fcrd\u00fcr\u00fclebilir bir oyuncu olarak konumumuzu daha da g\u00fc\u00e7lendirmek.\u201d\u00a0<\/p>\n<p><strong>\u201cHedefimiz Avrupa\u2019da 30 dakikada servise eri\u015fim\u201d<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Baumann s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n<p>\u201cTicari ara\u00e7 sekt\u00f6r\u00fc, binek otomobil pazar\u0131na k\u0131yasla \u00e7ok daha karma\u015f\u0131k ve hizmet yo\u011fun bir yap\u0131ya sahiptir. Ara\u00e7lar\u0131n g\u00fcnl\u00fck kullan\u0131labilirli\u011fi m\u00fc\u015fterilerimizin i\u015f s\u00fcreklili\u011fi a\u00e7\u0131s\u0131ndan kritik \u00f6nemde oldu\u011fundan m\u00fc\u015fterilerimize yak\u0131n olmak ve birinci s\u0131n\u0131f hizmet sunmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n<p>\u00d6n\u00fcm\u00fczdeki d\u00f6nemde m\u00fc\u015fterilerin servis noktalar\u0131na ula\u015fmak i\u00e7in katetmesi gereken mesafeleri daha da k\u0131saltaca\u011f\u0131z. Hedefimiz Avrupa\u2019da, m\u00fc\u015fterilerimizin yakla\u015f\u0131k y\u00fczde 80\u2019inin en yak\u0131n MAN servis noktas\u0131na 30 dakikadan daha k\u0131sa s\u00fcrede ula\u015fabilmesini sa\u011flamak. 2030 y\u0131l\u0131na kadar da Almanya, Avusturya ve \u0130svi\u00e7re\u2019nin yan\u0131 s\u0131ra Fransa, \u0130ngiltere, \u0130talya, \u0130spanya, Polonya ve T\u00fcrkiye gibi pazarlarda bu eri\u015fim seviyesine ula\u015fmay\u0131 \u00f6ng\u00f6r\u00fcyoruz. Lojistik gereksinimlerinin y\u00fcksek oldu\u011fu b\u00f6lgelerde yeni servis \u00fcsleri olu\u015fturmak da bu stratejinin \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. Bu \u00fclkelerde y\u0131lda ortalama yedi yeni \u015fube devreye al\u0131yoruz.\u201d\u00a0<\/p>\n<p><strong>Yat\u0131r\u0131m\u0131n \u00fc\u00e7te biri e-mobilite ve dijitalle\u015fmeye<\/strong><\/p>\n<p>Gelece\u011fin ta\u015f\u0131mac\u0131l\u0131k teknolojilerine haz\u0131rlanan MAN, sat\u0131\u015f ve servis noktalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir mobiliteye uyumlu hale getirmek i\u00e7in kapsaml\u0131 bir d\u00f6n\u00fc\u015f\u00fcm y\u00fcr\u00fct\u00fcyor. 2026 y\u0131l\u0131na kadar mevcut sat\u0131\u015f ve servis noktalar\u0131n\u0131n \u00fc\u00e7te ikisinin e-mobiliteye haz\u0131r hale getirilmesi ama\u00e7lan\u0131yor. Toplam yat\u0131r\u0131m\u0131n yakla\u015f\u0131k 100 milyon Euro\u2019luk b\u00f6l\u00fcm\u00fc, do\u011frudan e-mobilite ve dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131na ayr\u0131l\u0131yor.<\/p>\n<p>Bu kapsamda Avrupa genelinde sat\u0131\u015f temsilcilerinden y\u00fcksek gerilim teknisyenlerine kadar yakla\u015f\u0131k 8.000 \u00e7al\u0131\u015fan, e-mobilite alan\u0131nda kapsaml\u0131 e\u011fitim programlar\u0131ndan ge\u00e7iriliyor.<\/p>\n<p>Bu \u00e7er\u00e7evede Almanya, \u0130spanya, Bel\u00e7ika, Avusturya ve \u0130talya\u2019da faaliyet g\u00f6steren batarya onar\u0131m merkezlerinin 2030 y\u0131l\u0131na kadar t\u00fcm Avrupa pazarlar\u0131n\u0131 kapsayacak \u015fekilde geni\u015fletilmesi hedefleniyor.<\/p>\n<p>Ayr\u0131ca enerji \u015firketi E.ON ile ger\u00e7ekle\u015ftirilen i\u015f birli\u011fi sayesinde Avrupa genelinde 125\u2019i Almanya\u2019da olmak \u00fczere toplam 170 lokasyonda 400\u2019e kadar halka a\u00e7\u0131k \u015farj noktas\u0131n\u0131n kurulmas\u0131 da bu s\u00fcrecin \u00f6nemli bir aya\u011f\u0131n\u0131 olu\u015fturuyor.<\/p>\n<p>Bununla birlikte s\u00fcrd\u00fcr\u00fclebilirlik hedefleri do\u011frultusunda servis noktalar\u0131n\u0131n altyap\u0131s\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi s\u00fcrd\u00fcren MAN, \u00f6zellikle fotovoltaik enerji sistemleri, LED ayd\u0131nlatma \u00e7\u00f6z\u00fcmleri ve modern \u0131s\u0131tma sistemleriyle enerji verimlili\u011finin art\u0131r\u0131yor.<\/p>\n<p>Ayn\u0131 zamanda servis s\u00fcre\u00e7lerinin dijitalle\u015fmesini de h\u0131zland\u0131ran MAN, iPad tabanl\u0131 sistemler ve yapay zek\u00e2 destekli uygulamalarla daha y\u00fcksek verimlilik ve \u015feffafl\u0131k sunuyor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAN Truck &amp; Bus, Avrupa genelinde servis a\u011f\u0131n\u0131 b\u00fcy\u00fctmek ve modernize etmek i\u00e7in 300 milyon Euro\u2019luk yat\u0131r\u0131m program\u0131n\u0131 hayata ge\u00e7iriyor.<\/p>\n","protected":false},"author":1,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3238"}],"version-history":[{"count":1,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":3240,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3238\/revisions\/3240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/media\/3239"}],"wp:attachment":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}