\u0130zmir zeytininin hak etti\u011fi yeri bulmas\u0131 i\u00e7in B\u00fcy\u00fck\u015fehir Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde Zeytin Bilim Kurulu olu\u015fturuldu. Kurul; zeytin ve zeytinya\u011f\u0131n\u0131n topraktan sofraya her s\u00fcrecinin analiz edilerek, do\u011fru \u00fcretim ve pazarlama stratejilerinin belirlenmesine katk\u0131 sa\u011flayacak. Kurulun ilk toplant\u0131s\u0131nda konu\u015fan Ba\u015fkan Dr. Cemil Tugay, \u0130zmir\u2019deki zeytin ve zeytinya\u011f\u0131n\u0131n kalitesini belgelemek ve kefil olmak istediklerini ifade etti.\u00a0<\/p>\n
\u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi, kentin binlerce y\u0131ll\u0131k miras\u0131 zeytinin ve zeytinya\u011f\u0131n\u0131n do\u011fru y\u00f6ntemlerle \u00fcretilmesi, kalitesinin art\u0131r\u0131lmas\u0131 ve do\u011fru pazarlama stratejileriyle markala\u015fmas\u0131 i\u00e7in akademisyenlerden \u00fcreticilere, kamudan sivil topluma t\u00fcm payda\u015flar\u0131n yer ald\u0131\u011f\u0131 Zeytin Bilim Kurulu olu\u015fturdu. Tar\u0131msal Hizmetler Dairesi Ba\u015fkanl\u0131\u011f\u0131 koordinasyonundaki kurul ilk toplant\u0131s\u0131n\u0131 \u201cZeytin Stratejileri\u201d ba\u015fl\u0131\u011f\u0131yla d\u00fczenleyerek yol haritas\u0131n\u0131 olu\u015fturdu. \u00c7etin Eme\u00e7 Toplant\u0131 Salonu\u2019ndaki toplant\u0131ya \u0130zmir B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Dr. Cemil Tugay, \u0130zmir Planlama Ajans\u0131 (\u0130ZPA) Ba\u015fkan\u0131 Prof. Dr. Koray Velibeyo\u011flu, Prof. Dr. Yusuf Kurucu, \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Tar\u0131msal Hizmetler Dairesi Ba\u015fkan\u0131 B\u00fclent \u00dcng\u00fcr, K\u0131rsal Hizmetler Dairesi Ba\u015fkan\u0131 Nehir Y\u00fcksel, zeytincilik alan\u0131nda \u00e7al\u0131\u015fan akademisyenler, zeytin \u00fcreticileri, kooperatifler, ihracat\u00e7\u0131lar, zeytinya\u011f\u0131 \u00fcreticileri ve sivil toplum kurulu\u015fu temsilcileri kat\u0131ld\u0131.<\/p>\n
Topraktan sofraya zeytin ve zeytinya\u011f\u0131n\u0131n gelece\u011fi konu\u015fuldu<\/strong><\/p>\n Toplant\u0131da Zeytin Bilim Kurulu \u00fcyeleri zeytin ve zeytinya\u011f\u0131n\u0131n gelece\u011fine y\u00f6n verecek bilgi al\u0131\u015fveri\u015finde bulundu. Zeytincili\u011fin ekonomik durumu, hasat, depolama sorunlar\u0131, hastal\u0131k ve zararl\u0131lar ile m\u00fccadele, \u00fcreticinin girdi maliyetleri, \u00fcretimi ve kaliteyi etkileyen \u00e7evresel fakt\u00f6rler, uluslararas\u0131 pazarlar, ihracat ve markala\u015fma gibi \u00e7ok say\u0131da konu masaya yat\u0131r\u0131ld\u0131.<\/p>\n \u201cKontrols\u00fcz ve ba\u015far\u0131s\u0131z bir \u00fcretim var\u201d<\/strong><\/p>\n Cemil Tugay, \u0130zmir\u2019in tarih boyunca g\u00fc\u00e7l\u00fc bir \u00fcretim kenti oldu\u011funu vurgulayarak tar\u0131m\u0131n hem istihdam hem de g\u0131da g\u00fcvenli\u011fi a\u00e7\u0131s\u0131ndan kritik bir rol ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. D\u00fcnyada giderek artan g\u0131da krizi riskine dikkat \u00e7eken Tugay, \u0130zmir\u2019in bu s\u00fcrece kar\u015f\u0131 diren\u00e7li bir kent olmas\u0131 gerekti\u011fini ifade etti. T\u00fcrkiye\u2019de bir\u00e7ok tar\u0131msal \u00fcr\u00fcn\u00fcn katma de\u011feri y\u00fcksek \u00fcr\u00fcnlere d\u00f6n\u00fc\u015fmeden de\u011ferlendirildi\u011fini s\u00f6yleyen Tugay, bunun \u00f6nemli \u00f6rneklerinden birinin zeytin oldu\u011funu dile getirdi. \u0130zmir\u2019de zeytinin \u00e7o\u011funlukla geleneksel y\u00f6ntemlerle \u00fcretildi\u011fini, zeytinya\u011f\u0131 \u00fcretiminde ve depolanmas\u0131nda ise kontrols\u00fcz ve verimsiz s\u00fcre\u00e7lerin bulundu\u011funu belirten Tugay, \u00fcr\u00fcn\u00fcn de\u011ferini basit hatalar nedeniyle kaybetti\u011fini s\u00f6yledi. Kasalarla ta\u015f\u0131ma y\u00f6ntemlerinden s\u0131k\u0131m tekniklerine kadar bir\u00e7ok a\u015famada iyile\u015ftirme gerekti\u011fini ifade eden Tugay, do\u011fru a\u011fa\u00e7 ve fidan se\u00e7imi, hastal\u0131klarla etkin m\u00fccadele ve topra\u011f\u0131n g\u00fc\u00e7lendirilmesi gibi alanlarda kapsaml\u0131 \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini kaydetti.<\/p>\n \u201cZeytincili\u011fin en iyi nas\u0131l yap\u0131laca\u011f\u0131n\u0131 anlatmam\u0131z laz\u0131m\u201d<\/strong><\/p>\n Ba\u015fkan Dr. Cemil Tugay, \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi taraf\u0131ndan haz\u0131rlanan Zeytin Eylem Plan\u0131 hakk\u0131nda da bilgi verdi. Tugay, zeytinin do\u011fru \u015fekilde kalite \u00f6l\u00e7\u00fcm\u00fcn\u00fcn yap\u0131lmas\u0131, markala\u015ft\u0131r\u0131lmas\u0131 ve pazarlanmas\u0131 i\u00e7in ortak ak\u0131lla olu\u015fturulmu\u015f bir yol haritas\u0131na ihtiya\u00e7 oldu\u011funu belirtti. \u0130zmir zeytininin hak etti\u011fi \u015fekilde pazarlanmad\u0131\u011f\u0131n\u0131 ifade eden Tugay, zeytinya\u011f\u0131 \u00fcretiminde hem T\u00fcrkiye\u2019nin hem de \u0130zmir\u2019in sahip oldu\u011fu potansiyelin yeterince de\u011ferlendirilemedi\u011fini s\u00f6yledi. Yurt d\u0131\u015f\u0131ndan baz\u0131 firmalar\u0131n T\u00fcrkiye\u2019den zeytinya\u011f\u0131 alarak kendi \u00fclkelerinde ambalajlay\u0131p paketledikten sonra farkl\u0131 pazarlara sundu\u011funu dile getiren Tugay, bu nedenle \u00fcretimden pazarlamaya kadar b\u00fct\u00fcnc\u00fcl bir planlamaya ihtiya\u00e7 oldu\u011funu vurgulad\u0131. \u00dcreticilere zeytincili\u011fin en do\u011fru y\u00f6ntemlerle nas\u0131l yap\u0131laca\u011f\u0131n\u0131 anlatmak gerekti\u011fini ifade eden Tugay, zeytinin en kaliteli zeytinya\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi i\u00e7in bilimsel ve teknik bir planlama yap\u0131lmas\u0131 gerekti\u011fini belirtti. Tugay ayr\u0131ca, \u00fcr\u00fcn\u00fcn de\u011ferini art\u0131rmak i\u00e7in pazarlama s\u00fcre\u00e7lerinde de profesyonellerin yer ald\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc bir strateji olu\u015fturulmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti.<\/p>\n \u201cB\u00fcy\u00fck\u015fehir olarak bu zeytinya\u011f\u0131 kalitelidir diye kefil olmak istiyoruz\u201d<\/strong><\/p>\n Ba\u015fkan Tugay, \u0130zmir Olive Export Hub\u2019\u0131 olu\u015fturmak istediklerini belirterek \u201cKooperatifleri ortak bir marka alt\u0131nda ihracata haz\u0131rlayan, uluslararas\u0131 pazarda rekabet g\u00fcc\u00fcn\u00fc art\u0131ran bir merkez olu\u015fturaca\u011f\u0131z. \u0130zmir\u2019den zeytinya\u011f\u0131 almak isteyenlerin sadece fuarlarda de\u011fil, her zaman yerinde bizzat kendilerinin g\u00f6rece\u011fi bir hal yapal\u0131m istiyoruz. Bilgilerinize, y\u00f6nlendirmelerinize ihtiya\u00e7 var. Biz \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi ailesi olarak zeytin konusunda \u00e7al\u0131\u015fmay\u0131 \u00e7ok istiyoruz. Arkada\u015flar\u0131m\u0131z pek \u00e7ok \u00e7al\u0131\u015fma yap\u0131yor. \u00d6ncelikli amac\u0131m\u0131z, g\u0131dada kendi kendine yeten bir \u015fehir olmak. Zeytin ve zeytinya\u011f\u0131n\u0131n kalitesini ortaya koyacak bir kalite belgesi geli\u015ftirmek istiyoruz. \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi olarak bu zeytinya\u011f\u0131 kalitelidir, ta\u011f\u015fi\u015f yoktur diye biz kefil olmak istiyoruz. Farkl\u0131 markalar olabilir ama kalitenin belli olmas\u0131 laz\u0131m.\u201d ifadelerini kulland\u0131.<\/p>\n Prof. Dr. Kurucu: \u0130zmir zeytininin marka olmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z<\/strong><\/p>\n Toplant\u0131da Zeytin Bilim Kurulu\u2019nun yol haritas\u0131 hakk\u0131nda bilgi veren Prof. Dr. Yusuf Kurucu, \u201cZeytin \u00fcretiminde, hasat \u00f6ncesi bak\u0131m, hasat \u015fekli, depolama uygulamalar\u0131 ve sofraya gelene kadar yap\u0131lacak \u00e7ok \u015fey var. Biz \u00f6ncelikli olarak parsel bazl\u0131 zeytin haritas\u0131 olu\u015ftural\u0131m istiyoruz. Bu \u00e7al\u0131\u015fmalar kapsam\u0131nda K\u00fc\u00e7\u00fck Menderes Havzas\u0131’n\u0131 tamamlad\u0131k. Yak\u0131n s\u00fcrede Gediz Havzas\u0131’n\u0131 da tamamlayaca\u011f\u0131z. Sonra da Bak\u0131r\u00e7ay Havzas\u0131’na ge\u00e7ece\u011fiz. Bunu biraz daha bilimsel \u00e7al\u0131\u015fal\u0131m diye yap\u0131yoruz. \u0130klim de\u011fi\u015fikli\u011fi, toprak yap\u0131s\u0131, \u00e7e\u015fit uyumu gibi pek \u00e7ok konu var. Bir b\u00f6lgede her \u00e7e\u015fidin kar\u0131\u015f\u0131k bir \u015fekilde dikilmesi b\u00f6lgesel ya\u011f \u00f6zelli\u011finin olu\u015fmas\u0131nda sorun yarat\u0131yor. Belediye bir bakanl\u0131k de\u011fil ama belediyenin yapabilece\u011fi \u00e7ok \u015fey var. Hastal\u0131klarla m\u00fccadele, hasat, depolama ve sonu\u00e7ta zeytinya\u011f\u0131 kalitesinin art\u0131r\u0131lmas\u0131 gibi konularda sizlerin deneyimlerinizden yararlanmak istiyoruz. \u0130zmir\u2019in zeytininin marka olmas\u0131 i\u00e7in, insanlar\u0131n \u0130zmir\u2019in zeytinya\u011f\u0131n\u0131 yiyorum demeleri i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130zmir zeytininin hak etti\u011fi yeri bulmas\u0131 i\u00e7in B\u00fcy\u00fck\u015fehir Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde Zeytin Bilim Kurulu olu\u015fturuldu.<\/p>\n","protected":false},"author":1,"featured_media":3059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3058"}],"version-history":[{"count":1,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":3060,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/posts\/3058\/revisions\/3060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=\/wp\/v2\/media\/3059"}],"wp:attachment":[{"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomievreni.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}